Nawras ‘Gets’ Closer’ to its valued customer by appointing Cellucom as Premium Distributor

Nawras, the Omani Qatari Telecommunications Company, the Sultanate’s customer-friendly communications provider, has signed a new Premium Distributor agreement with Cellucom, the fast-growing retailer and distributor of cellular communication products and digital devices. This contract further extends the availability of Nawras’ products and service to existing and future customers with prime locations at City Centre and Makkha Business Centre in Ruwi. The agreement was signed at Nawras Head Office by Mr. Mukkul Shyam, COO of Cellucom and Mr. Ross Cormak, CEO of Nawras.

This is another step to even ‘get closer’ to Nawras customers ensuring even more convenient points of sales throughout the Sultanate. The agreement with Cellucom clearly illustrates the Nawras pledge to provide best service, by presenting numerous points of sale and greater flexibility for Nawras customers, wherever they may be in Oman. Since launching, distribution channels have more than doubled and continue to grow rapidly. To date, Nawras provides more than 500 points of sale. Nawras has the widest distribution channels in the Sultanate and works closely with its strategic partners of Premium Distributors including, Matrah Cold Stores LLC, Khimji Ramdas LLC, Gulf Telecommunications Co. and MHD LLC; and now Cellucom.

A leading distributor of cellular communication products and digital devices, Cellucom strives for regional excellence in terms of distribution, while also providing value addition through innovative and proactive customer service. Through careful research, Cellucom has developed a set of value additions, which include insurance, a trade-in facility and buy-back facility along with applications like Arabic dictionary, wallpapers and ring tones. Cellucom, driven by providing value, believes in customer service at three key stages, namely: at the beginning by offering the right product, during the sale service, and after sale service.

Nawras is committed to constantly enhance mobile services, setting ever-higher standards whilst providing caring support for its valued customers wherever they might be. Nawras strives to provide easy-to-use products and services to match the demands of customers changing life needs, whilst delivering them best value services including the lowest local and international prices, even lower than a fixed phone line.

Commenting on the signing ceremony, Mohamed Mohsin Baqir Abdullatif, Nawras Head of Indirect Channels, said, “We are very delighted today to join hands with Cellucom as the sixth Premium Distributor for Nawras. We, in Nawras, are very keen in forming such win-win partnerships. Together with Cellucom, we will ensure to deliver the unique Nawras experience for the benefit of mobile customers in Oman.”

Commenting on the alliance, Arun Nagar, Managing Director, Cellucom Group, said that it highlighted Nawras’ commitment to ensuring best quality service: “Oman is experiencing rapid development in the telecom sector. There is huge potential in the mobile phone industry in Oman, with the steady increase in mobile penetration. Together with Nawras, we look forward to meeting the changing demands of consumers in Oman by offering our range of cell phones and accessories backed by quality service. Our goal is to reach out to our consumers and we are sure that partnering with Nawras will ease our work towards this goal.” Moreover, he said, Cellucom’s alliances with other regional service providers, such MTC and Etisalat, would enhance its association with Nawras.

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