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About Nawras > Media Centre > Press Releases 2005
 

Nawras builds strong partnership with Sultan Qaboos University

Sultan Qaboos University Advertisement Competition

Nawras Oman leading Mobile Operator held an award ceremony was held at the Art and Science College of Sultan Qaboos University in order to honor the winners of the Advertisement competition developed by Nawras Marketing Team and SQU's Marketing Club. Sheikh Abdullah Al-Rawahy Nawras Chief Technical Advisor represented Nawras at the event, while Dr. Rizal Ahmad Head of the Marketing Department at the College of Commerce and Economics represented SQU. Speaking on the occasion, Sheikh Abdullah remarked, "We in Nawras are always looking at ways to get Get Closer to the Omani community and our potential customers, which is why Nawras partnered with the Marketing Club of Sultan Qaboos University in order to create this competition for students.

The competition took the form of a case study which was given to students to come up with a brand communication message for Nawras in 2006, at a time when Nawras would have been serving customers for about one year and the students were asked to reflect on the strength of what Nawras would mean to them at that stage. Over 50 entries were received from students of the university. A team representing Marketing and Sales yesterday deliberated the submitted entries and gave their joint evaluation on the 9 runners up plus the 3 top positions. The 9 runners ups all received Mousbak Welcome Packs, 3rd place winner received a Mousbak Welcome Pack with OR50 credit, the second place winner received a Mousbak Welcome Pack, a Mobile Handset with OR50 credit. The overall winner Mr. Majid Al-Yaqubi received Mousbak Welcome Pack, Mobile Handset and OR100 credit. In addition, as part of extending partnership between SQU and Nawras Mr. Al-Yaqubi will receive summer internship at Nawras. On receiving his award Mr. Al-Yaqui remarked that he had developed the concept for the Nawras Ad based on the design of a Notepad to-do list, explaining that he saw Nawras playing an integral part in his life arranging his messages and to-do lists.

Student promotion
In addition Nawras held a special promotion from 11th April to 3rd May at SQU premises with a great value "get 2 for 1" Mousbak Welcome Pack was offered for students of Sultan Qaboos University to allow students to 'Get Closer' to their families and friends. By mid-day today representative of the Nawras SQU store commented that the promotion was so successful that over 19,000 Welcome Packs were sold, meaning that 9,500 SQU students had become Nawras customers! Commenting on the overwhelming success Mr. Cormack Nawras CEO mentioned "I am extremely pleased that through the promotion we were able to allow students of SQU to get closer to their families and friends, we are looking forward to developing an ever stronger partnership with SQU in other activities too."

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