Nawras Helps Customers And Dealers To Get More

9th November 2008
Nawras entered the market in 2005, dramatically changing where customers were able to buy their mobile services as well as how they paid and got help. The company developed a vast distribution network that not only added convenience for customers but at the same time created exciting business opportunities for many small business owners who became Nawras dealers. The successful strategy in terms of distribution has led to other international companies visiting Nawras to learn from this experience.

Said Mobarak Alsehi is one example of the mutually beneficial partnerships that exist today between Nawras and local dealers. Alsehi modestly started his business with one mobile shop at Suwaiq, and today, thanks to his partnership with Nawras, his business has expanded to encompass six shops in different wilayats.

During a recent conversation, Alsehi said, "When Nawras started its operations in Oman I requested a dealership. A number of Nawras staff visited my shop to evaluate it and I was happy to receive the dealership after attending informative courses and workshops organised by Nawras. I started with one mobile shop before Nawras launched and now I am managing six shops at Khaborah, Sohar, Bidaya and Ruwi, as well as two in Suwaiq.”

He went on to say that there are now 20 Omani employees working in his shops, serving Nawras customers, and that as a dealer he is happy to report that he finds Nawras services are really easy to sell.

“For example, changing a mobile number from the other operator to Nawras happens through a few easy steps,” Aleshi explained. “That convinces customers to use mobile number portability and makes our work professional. Our partnership with Nawras has put us in the frontline, delivering high quality products and services from this innovative company which always keeps customers as its top priority. I would like to thank all Nawras senior management and employees, especially Khalid Al-Mahmoud, Chief Operating Officer, Mohamed Moshin Baqir Abdullatif, Sales Director and Abdul Aziz Al Hinai, Department Head of Indirect Sales Channel, for their continuous effort and support.”

From the beginning, Nawras conducted detailed market research to identify what was important for customers. At that time, most customers had problems reaching the small number of locations selling recharge cards. To fill this gap Nawras introduced a new strategy in the Omani telecommunication market, setting up extensive distribution channels through local distributors and dealers. Nawras gave many courses and workshops to the dealers to train them in customer service – Nawras style – as well as familiarising them with systems and programmes.

Mohamed Moshin Baqir Abdullatif was one of those responsible for establishing this widespread distribution project and seeing it grow successfully. Questioned about those early days, he remarked, "This new strategy by Nawras was simple: our aim was to identify and satisfy customers needs, to deliver Nawras products and services close to where customers live and work, in the easiest and to make it easy and convenient for customers to buy. This strategy has not only delighted our customers but has contributed to the creation of many new job opportunities for Omanis too.”

Today customers can buy Nawras Recharge Cards in denominations as low as RO1 from around 15,000 different points of sale across the country. Nawras Mousbak (prepaid) SIM-cards can be found at over 850 locations while Nawras Ajel (postpaid) welcome packs are sold by 43 premium dealers as well as at 18 Nawras Stores located countrywide.

Nawras currently covers 96% of the population with its reliable world-class network, using national roaming where necessary and always with Nawras great value.