Nawras CEO Promotes Mobile Technology To International Audiences

Nawras, the Middle East Mobile Operator of the Year, is playing an important role in addressing international audiences around the world, promoting the advanced mobile communication technology employed for its customers in Oman. Nawras CEO Ross Cormack was recently delighted to address the GSMA Mobile Asia Congress held in Macau, before participating in the GSMA World Congress, Barcelona. This was followed by taking his place on the stage at the Telecom World Congress 2008 in London, where he analysed strategic expansion in the Middle East marketplace with his peers in the industry.

Cormack spoke about the pride he has in describing Nawras, as he talks about the dramatic way the company has changed the telecommunications landscape in Oman, over the last three years. He said, “I am thrilled to have such opportunities to promote Oman and Nawras by sharing ideas and information on mobile technology and trends with other mobile industry leaders and visionaries from around the world. There is a lot of interest in our 3G+ service and the reasons behind Nawras receiving the prestigious award for Middle East Mobile Operator of the Year.”

Nawras has grown quickly in the last three years, becoming the fastest growing family in Oman as a result of many ‘firsts’ as well as consistency in delivering friendly professional service, where the customer is always the focus.

Other factors stimulating such impressive growth which have led to a total of more than 1.1 million Nawras customers today include transparent, clear price plans giving great value and excellent quality as seen with Nawras Broadband Internet: the only fast and easy mobile internet set-up in the Sultanate. Instantly available (with no waiting list) from any Nawras Store and most Premium Dealers, it offers speeds of up to 1 Megabit per second within the rapidly expanding 3G+ network coverage areas.

The success of Nawras Broadband Internet has enhanced the overall internet access penetration in the Sultanate and such rapid development in telecommunication is noted to have supported the growth of other sectors including tourism, trade and manufacturing, in line with government’s aim to diversify, leading to increased employment opportunities both directly and indirectly.

Later in the year, Cormack is scheduled to speak at further conferences in the Middle East, where he will be continuing to promote pleasingly different mobile telecommunications from Nawras while highlighting the impressive level of sophisticated technology being enjoyed by customers in the Sultanate of Oman. He will undoubtedly stress the importance of ‘living the customer experience’, a priority for the company, allowing Nawras customers to continue to feel confident with the fact that they consistently get more from their mobile operator.

Nawras currently covers 96% of the population with its reliable world-class network, using national roaming where necessary and always with Nawras great value.

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