Women Given Their Due at Nawras

Nawras, the Sultanate’s customer friendly communications provider, accords considerable significance to the growth of women in the company. And no wonder 32 per cent of the workforces at Nawras are women.

At Nawras, women are entrusted with key responsibilities in departments such as sales, IT, procurement, finance, marketing, customer service and networks, says Ross Cormack, CEO, Nawras. Amaal Al Lawati is a shining example of a woman occupying high position. Lawati joined Nawras in the billing department and now she heads the department handling a wide array of portfolios.

Lawaty is proud to be part of Nawras and its success story. “At Nawras, working is a pleasure, she says. The enthusiasm and the spirit of camaraderie that prevails among the employees makes it a wonderful place to work,” she quipped.

According to Cormack, “Women are given equal responsibilities in Nawras. And that’s the reason; we have women occupying significant positions in all the departments. There are instances where women have come to occupy key positions-team leaders, head of department- after having joined as employees. Nawras is playing a major role in the National Human Resources development of the Sultanate by giving women their due. “We believe that efforts to empower women will be a success by providing the right opportunities for them,” he explained.

One may ask what has made Nawras the employer of choice? The answer is not far to seek. When Nawras was launched in 2005 with a workforce of 250 dedicated professionals, 235 of them had never worked in a mobile company before. Today, the company employs over 470 people, who are among the finest mobile professionals anywhere. Nawras contributed to providing a whole generation of Omani talents with expertise in telecommunications or more specifically in mobile telecommunications.

Nawras is proud of enjoying around 80 per cent Omanisation and 99 per cent Omanisation at its call centre. Nawras believes that investing in employees is investing in the future- for the employee, for the company and for the country. And ultimately, everyone benefits. Not everyone can make it to the top positions, but by assisting everyone to reach their potential, Nawras will continue to be a responsible ‘Employer of Choice’.

Ever since its launch two-years ago, Nawras has completely changed the telecommunications landscape in Oman. And by doing so it has supported the Sultanate’s targets for Omanisation and the Government’s drive to encourage widespread development of technology for the growth of e-business in the Sultanate. Nawras, will continue to bring the people of Oman closer by delivering world-class telecommunications products and services, Cormack stressed.

Top  |  Back