Nawras Customer Numbers Boosted by Mobile Number Portability

Nawras, the Sultanate’s customer friendly communications provider, has announced that on average eight out of ten customers are choosing to move to or stay with Nawras and about nine out of ten postpaid customers are switching to or preferring Nawras. These figures are testimony to the appeal of Nawras’s unique style of pleasingly different service, high quality network and excellent value. Mobile Number Portability (or MNP as it is known), the ability to transfer between mobile operator without losing an existing mobile number, makes the process of changing operator a hassle-free, attractive proposition that many are gaining from. New Nawras customers are enjoying the benefits of best prices, Nawras Rewards (discounts and offers in over 120 outlets), incomparable customer care, MyNawras and the knowledge of being with a company that is not too busy to take time to shoulder its corporate social responsibility role.

Nawras Head of Offer Management and Corporate Affairs, Haitham bin Abdullah Al-Kharusi, explained the recent upsurge of interest in Nawras, by stating: “There is a saying that actions speak louder than words and I think the steadily increasing levels of interest being shown in Nawras clearly demonstrates customers responding to pleasingly different service, high quality network and excellent value that Nawras consistently delivers. Mobile Number Portability has facilitated the process of changing operator and many people are now taking the opportunity to become Nawras customers (with all the advantages that entails) whilst keeping their own mobile number, known by their family and friends.”

One of the main reasons cited by new customers for joining Nawras is simply that they can experience an attractive international and national call rates and furthermore when travelling, take advantage of more than 180 worldwide roaming partners in 89 countries. In fact, Nawras covers more than 95% of Omani travel destinations with its comprehensive, ever-expanding roaming network. International data roaming is offered exclusively by Nawras through agreements with 20 mobile operators in 16 different countries including every country in the GCC. Full details of roaming opportunities, the latest roaming partners and how Nawras customers profit from these services, can be seen when referring to www.nawras.om the recently relaunched website. The newly-introduced roaming navigator tool connects to the clear and concise outline of all Nawras roaming opportunities.

Another benefit that new customers are particularly enjoying is the Nawras Rewards programme, specifically designed to say thank you to Nawras customers by enabling them to receive a range of attractive discounts and special offers from more than 120 outlets throughout the Sultanate. From restaurants to flower shops, dates to chocolate, insurance to electronics, the selection is diverse with new companies signing up to the programme each week. Under the categories of entertainment, specialty product, service, dining and lifestyle, this broad range of rewards presents the opportunity for Nawras customers to be the recipient of savings that can be in excess of their monthly mobile bill.

From day one, Nawras has placed a great emphasis on customer care, believing that this is the most important aspect of the pleasingly different service it delivers. It seems that an increasing number of people are agreeing. New and existing customers are enjoying the Nawras experience which ranges from affable assistance given by customer service champions via the telephone at any time of the day or night, to face-to-face, professional, friendly interactions taking place within Nawras Stores and Kiosks. Customers (and prospective customers) are invited to contact Nawras via the website if they prefer, to pose questions or receive specific information on a topic of concern or interest.

Nawras has factored in the convenience element, taking practical steps to care for customers by offering over 500 points of sale for the Nawras SIM-card and more than 10,000 places to buy Nawras recharge cards. In excess of 300 locations exist for payment and recharging methods include cards, electronic, credit transfer, and bank recharge. Nawras aims to cater for a multitude of customers throughout the Sultanate and yet create a personal and convenient experience for each individual.

Another unique service that is part of the Nawras package is MyNawras, a free self-care facility available to all Nawras customers. Personalised, secure and up-to-date, it allows customers to access their mobile account, view and update the online profile. Customers can access current account status and call history and Nawras Ajel customers (post paid) are able to view their latest billing information. MyNawras also allows customers to receive proper configuration settings for mobile handsets to begin using data services.

Factors influencing choices made by consumers include a company’s sense of corporate social responsibility, a trait exhibited in a very real way by Nawras since the business began operating. The successful conclusion of the Nawras Goodwill Journey 2 was a recent example of the company repeatedly demonstrating its concern for those less privileged within society. This employee initiative clearly showed the caring nature of Nawras as a convoy of branded vehicles travelled thousands of kilometres around the Sultanate, delivering carefully chosen donations according to the specific needs of the charities visited. An immeasurable and yet undoubtedly valuable gift, was the time enthusiastically given by the Nawras employees to interact with those benefiting from the centres, an experience which brought joy to all concerned and underlined the commitment of Nawras to improve life for the needy in a sustainable way.

The Nawras customer experience is exciting, varied and caring. The aims that the company started with in March 2005 have been appreciated by customers in the Sultanate in ever-increasing numbers since then and, with the introduction of MNP in Oman, the way has been cleared for people to enjoy the Nawras service and benefits without needing to change their mobile number.

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