Nawras introduces Exciting New Mobile Content with Local Flavour

Nawras, the Sultanate's customer-friendly communications provider has launched an exciting new selection of mobile content with fresh, lively, local flavour. By teaming up with Mobile Telecom Group of Abu Dhabi (MTG) Nawras is bringing customers the latest mobile content including themes, wallpapers, ring tones and mobile games, allowing customers to interact and order content in a completely new way. For the first time in Oman, Nawras customers can also order the content that they like from a printed catalogue, offering a wide range of topics including specific content for Ramadan and Eid. A simple SMS short code is used to order the selected content and with so much to choose from, there is something to appeal to everyone, young and not so young. Once again, Nawras is setting the trends by bringing the latest mobile creativity to customers, all part of the pleasingly different service.

Nawras customers can see a comprehensive summary of the exciting new content by picking up the captivating new ‘Naqalak Ahla’ booklet at one of the 15 Nawras Stores and Kiosks throughout the Sultanate. Leisurely browsing through the diverse choices on offer, customers can order the content that they wish, retaining the catalogue for later use. This offers greater flexibility than logging onto the Internet to choose content from the Web. Those who like to change their content regularly or share the exciting range of options with their friends can easily carry the booklet around with them. Alternatively, to ensure that everyone is catered for, those who prefer to view the options on-line, can peruse the uploaded catalogue by visiting www.nawras.om/MTG where the comprehensive range of content is displayed together with keywords and short codes.

In addition to themes, wallpapers, ring tones and mobile games, the service also includes song dedications, funny voice tricks, text messaging and video cards. To receive content from the wide choice on offer, Nawras customers simply send an SMS message request to a specific short code. Prices differ depending on the content type selected. For those who like to be at the cutting edge of available technology, this new service will be very tempting and is sure to provide hours of fun and enjoyment.

Raed Dawood, Team Leader, Value Added Services, said, “We are very proud to be able to offer this new service from Nawras. I’m sure it will soon become a firm favourite with many of our customers. By working with MTG, we have been able to introduce an extensive choice of content options, with a special emphasis on local interests. The content is quick and easy to access and proved to be a lot of fun when we ran trials to test its potential appeal to customers.” Dawood, continued enthusiastically, “I am delighted that Nawras can offer another ‘first’ to the market and look forward to this service generating lots of positive response from our customers.”

Nawras has always promised to deliver ‘firsts’ to the market in Oman as it redefines the mobile communications landscape. This ‘first’ follows many others including the introduction of SMS-based credit transfer, where Nawras Mousbak and Nawras Mousbak Plus customers roaming abroad but running low on credit, can simply ask friends or family back in Oman to transfer credit to their account. Nawras has also introduced wireless high-speed internet access that can be set up within minutes, international data roaming service in 13 countries including all the GCC destinations, and the Nawras Rewards programme with more than 40 partners offering discounts and savings that can save Nawras customers more than their phone bill expenses. Customers can now move to Nawras, keeping their existing number, and immediately start to benefit from the lowest national and international call rates in the Sultanate.

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